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The Secret to Successful Networking

There is only one secret and it’s not much of one at that, although the number of people who just don’t get it would make you think otherwise. When it comes to networking there’s only one thing you need to do.

Be useful.

That’s it. All there is to it. If you’re useful then people will remember you, if they remember you they will come to you.

Not as easy as it sounds though. In this day and age everyone wants to solve everyone else’s problem. People have come to expect the help, some even demand it. Furthermore they know why you’re being useful; it’s good networking right?

Stop Being Selfish

Wrong. Being useful to get more business is not the way to do it. Rather you want to be useful because it helps someone in need.

If you think about it in terms of your business then you are going to limit yourself. Everything you write from blog posts to comments will become a pitch for you and your products/services. Giving in order to receive is just plain selfish.

What Goes Around Comes Around

Your best approach is to be useful without any expectation for getting anything in return. The Universe will do the rest.

Now that’s not to say you should give away your products/services for free. Not at all. Find a way to be useful. Share a tip. Give some constructive feedback.

Do you comment on someone’s post just to say thanks or because you contribute to the conversation? Do you make the time for those comments or are you too caught up with writing your next blog post?

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