seo

SEO 101.5 | Link Building

by Marc on July 14, 2009

Chain link jewellery with a heart shaped piece.

When it came to this post, I didn’t know if I was saving the best or worst for last. Link building is such a fundamental aspect of SEO that it encompasses the good, the bad and the ugly. Hence my first bit of advice for you. If you’re looking at studying an SEO course, especially [...]

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SEO 101.4 | Competition Analysis

by Marc on July 7, 2009

3D Representation of running men

Now that you’ve learned about the various factors that contribute to your web page’s rankings, it’s time to see what the competition is doing. Before we begin, we should define exactly what your competition is. Personally, I define competition as: the web pages that outrank mine on the first page of results, for a given [...]

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SEO 101.2 | On Page Factors

by Marc on June 30, 2009

3D Man ticking checkboxes

Slight change to what was originally planned. Whilst researching your competition is an important and integral part of Search Engine Optimisation, we first need to understand what we’ll be analysing. Last week we looked at keyword research, its importance as a foundation for everything you do SEO-wise and how to use Google’s search based keyword [...]

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SEO 101.1 Keyword Research

by Marc on June 23, 2009

Brick Tamland

I love cookies. Don’t worry, I’m not turning into Brick Tamland over there. It’s just I don’t know how to introduce something as incredibly dry and just as equally dull as keyword research. In fact you’re probably going to learn more interesting things by actually watching Anchorman. Things like San Diego is German for… OK [...]

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