branding

Blog Branding and Netiquette

by Marc on February 2, 2009

man shouting at his laptop

A few nights ago, during a session of playing Eve online, an interesting topic of discussion formed. Some of the players began typing in CAPITAL LETTERS and as usual other players began to deride them for doing so, nothing new there. However, one of the offending players made an interesting comment that I’ll paraphrase here: [...]

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What’s In a Name?

by Marc on January 5, 2009

A man holding up a blank business card

What’s in a name? That which we call a rose By any other name would smell as sweet. – Romeo & Juliet Act II, Scene ii Unfortunately in a world where branding is paramount to one’s perceived identity including, but not limited to honesty and integrity, Juliet’s words are rather meaningless. With that in mind [...]

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