In this series of posts I’m going to go back to basics in an attempt to teach good Search Engine Optimisation (SEO) from the ground up. Focus is given to blogs but the techniques are applicable to all web pages.
Why SEO is Important
It almost goes without saying but there’s an exponential reason why you want your site to rank number 1 in the search engines. For a search engine results page (SERP) that receives 4,926,623 clicks, the site at number 1 gets 42.13% of those clicks while the site at number 2 gets only 11.9%. Put another way, the site at number one gets 3.5x more clicks than the site ranking immediately below it. (Click Rate for Top 10 Search Results)
Chances are your competition is using SEO to outrank you. Without applying the same techniques yourself not only will you be unable to beat them but you will also struggle to get that number one spot.
That’s not to say SEO is a guaranteed way to get to the top. Far from it. Search Engine Optimisation is easy to implement but its an involved process requiring a substantial amount of time. The good news is that it’s still something which is vastly overlooked by the majority of website owners and even the smallest piece of the SEO puzzle can translate into a large benefit.
Table of Contents
- SEO 101: An Overview
- SEO 101.1: Keyword Research and Keyword Research, a How To.
- SEO 101.2: On Page Factors
- SEO 101.3: Off Page Factors
- SEO 101.4: Competition Research
- SEO 101.5: Link Building
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